IBO Tech Consults

digital marketing

What Is Digital Marketing? (Learn It In 3 Minutes)

What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.  This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing follows some of the …

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How To Install Facebook Pixel (Meta Pixel)

Install Facebook pixel? If you’re running Facebook advertising, there’s one tool you should start using right away to get the most return on investment: the Facebook pixel (now Meta Pixel). One of the most interesting features of social media advertising is the opportunity to precisely test, track, optimize, and target your ads.  The Facebook pixel …

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