Best social media management tools for 2022? It’s obvious to see why the great majority of small businesses use social media management tools as a marketing strategy.
Hundreds of millions of people use social media platforms like Meta, Twitter, Pinterest, and Instagram.
Small businesses may communicate with clients wherever they are by having a consistent social media presence.
Likewise, managing several social accounts may be a headache with so many popular platforms available.
And besides, entrepreneurs would have to find the time and effort to go into numerous social media accounts, draft posts for each, and schedule them as needed during the day.
This is just not feasible for many small businesses with a few staff.
As a result, many small businesses are turning to social media management tools that allow them to design a comprehensive social media plan that they can handle all in one spot.
Below are the Best social media management tools for 2022
Hootsuite is one of the most effective social media management platforms, with excellent analytics and tracking capabilities.
You can use this tool to keep track of trends and interactions in real time.
Their analytics services are applicable to both traditional and social media advertising.
Because they offer some of the most extensive analytics and social media tracking tools on the market today, including customizable reports and team productivity analysis, Hootsuite earned the best analytics ranking.
Well, thorough analytics and reporting can raise Hootsuite’s price, having this information is critical for firms that rely on social media for the majority of their marketing efforts.
The basic Professional package, which allows you to manage 10 social profiles in one place, is an excellent choice for small organizations.
You get limitless scheduling as well, albeit you can only have one user. You may manage up to 20 social profiles in one location with the Team plan, which is available for up to three people.
All Hootsuite plans include limitless planned messages, limitless auto-scheduling, a publishing calendar, a social inbox, and a slew of extra features.
It provides live chat assistance 24 hours a day, offers one-on-one demos or meetings, and pays attention to customer feedback.
Using a single dashboard, eClincher lets marketers and social media managers save time by focusing on marketing automation.
Bulk scheduling, publishing from smart queues and RSS feeds, gathering and responding to all social media interactions in one inbox, automated and custom analytics reporting, and team collaboration procedures are all automated with this digital marketing platform.
A comprehensive content planner and publisher, as well as a drag-and-drop visual calendar, campaign tracking, competitor analysis, and multichannel customizable social media post editing, are all available.
Publishing, engagement, analytics, easy landing pages, and team collaboration are all part of its product portfolio.
To assist social media marketers and teams perform more efficiently and successfully, Buffer actively considers and enhances its products.
Buffers are best known for their clean and intuitive tools, polite and prompt customer care, and well informative information.
Sprout Social, similar to Hootsuite combines several social media tools into one platform, including social media scheduling, monitoring, and reporting.
Sprout Social is one of the few social media management tools that includes CRM functionality.
Having a thorough profile of your consumers allows you to better serve them and develop stronger relationships.
The most common compliment about Sprout Social is that it produces incredible reports.
Many social media managers thought the reports were so good and pretty that they would just download them and give them to their bosses or clients as is.
Sendible is the number one social media management tool for agencies.
It is a social media management tool designed primarily for businesses with multiple clients.
Sendible allows you to design your dashboard according to your branding to attract new clients, on top of most functions that social media management systems provide.
Sendible’s integrations are amazing, including the Canva graphics editor, royalty-free image search, and YouTube search.
It also includes some automation for individuals looking to save time on time-consuming jobs.
SocialPilot is a fully integrated social media management tool or solution aimed at digital agencies and small to medium-sized organizations with several clients or accounts to manage.
SocialPilot excels at creating workflows for clients that include authorization settings, collaboration tools, and bespoke reports.
While SocialPilot has the essentials, it also has a full social inbox feature that allows users to interact with their audience in addition to auto-posting.
They don’t have an influencer search option though, but they do have social monitoring and listening capability which is quickly becoming a must-have for most organizations as we transfer our attention to remote locations.
Loomly is also a social media management tool for content development and branding.
To help social media managers with their curation strategy, Loomly has a visual calendar and content suggestion feature.
They don’t have a social inbox right now, but they do offer social monitoring and client management.
For a better Social media management platform, please feel free to make any of the above your choice!